Parents are faced with an unfair tradeoff when it comes to kids snacks. If they’re good, they’re not healthy. If they’re healthy, they’re not good. That's why Bolthouse Farms created a new line of kid snacks. Powered by real fruits and veggies, healthy and fresh now means yummy and fun.
The objective for this campaign was to drive overall brand equity, reinforcing who Bolthouse Farms is and what they stand for — inspiring the fresh food revolution.
Ahead of the launch we created an interactive hub featuring the most compelling content from around the web to keep parents ‘in the know’ about kids health and food-related news. Part entertainment, part education, and all fun — the hub is an up-to-date resource that aggregates sharable content, articles and ideas on making informed snacking easy and fun for parents and kids.
Then we created The UnBake Sale, a nationwide initiative designed to inspire parents and kids to redefine the traditional school bake sale.
Bolthouse Farms sponsored THE UNBAKE SALE with the goal of empowering parents to change the way kids eat and purchase their snacks. This included downloadable UNBAKE toolkits for schools and parents, as well as socially sharable content/materials to spread awareness and engage top parent influencers and bloggers.
Bolthouse provided 100 schools around the country with starter kits, hoping to inspire other schools to follow — and it worked. So far, nearly 200 schools have participated.