When it came to launching Bolthouse Farms' first national campaign to promote a new line of juices and smoothies, we knew this would be a special brand-building opportunity. With nearly 100 years of farming experience behind them, they’ve earned the right to have some swagger. So we created a fresh, bold voice that captures the unadulterated truth about what we put into our bodies — as unadulterated as Bolthouse Farm’s products. This grew into a full integrated campaign, which included: website, print, OOH, digital display, bus wraps, bike wraps, wallscapes and social video content (via Vine, Instagram and Facebook).