CITY NATIONAL BANK
WHO REFERRED YOU?
When it comes to making big decisions, like choosing a new bank, we’re inclined to talk to others just like us. Other like-minded professionals who have climbed their own ladders of success. Whether it’s for personal banking or business banking, switching banks is about more than interest rates and product features; it will usually take the added push of a personal recommendation from someone you trust.
In this campaign, we focus on the human connections that get business professionals to refer others to City National. This is a statement of confidence aligned with City National’s goal to become the most recommended financial provider.
This campaign outperformed all previous video content by more than 40% and lead to the creation of a full integrated campaign with broadcast, digital, print, OOH and radio.