Moto G6 Digital and Social Campaign
The challenge with demo videos is that they tend to serve up a lot of information without being visually stimulating. So when we were tasked with creating new in-store product sizzles for the launch of Moto’s G6 smartphone, we knew we had to create something more intriguing.
With a big screen, incredible camera and a long-lasting battery, the Moto G6 truly has something for everyone. The key was to somehow showcase all these amazing, specialized features in a unique and disruptive way. So we threw an unforgettable house party that played host to an eclectic mix of people showing off all the exciting features.
To make the product demonstrations more arresting, we used a creative technique known as motion control to weave a camera all around the partygoers in a super eye-catching, freeze-frame style, where the entire party is frozen in time.
SOCIAL
They asked us to create thumb-stopping social content from existing materials to amplify their existing social campaign that could be done quickly and affordably, just in time for the launch. We dissected the product sizzle content and found ways to utilize motion graphics and visual affects to change the content to feel unique and ownable to the social platforms.
TARGET AUDIENCE: Tech centric / early adopters / 16-44 years old / deal seekers
MEASURING SUCCESS: Raise the bar on the average aided awareness of the franchise