Tess Holliday Influencer Campaign
Driven by the desire to create beauty without boundaries, Sebastian Professional has been setting the standard in professional haircare for over 40 years. Our shared passion for creativity and artistry lead us to push the iconic black and white Sebastian branding to embody true self-expression through social and digital content.
We tapped well-known Instagram influencer Tess Holliday to represent Sebastian Professional, one of Coty’s edgier brands, as part of their “Shape Your World” campaign. The idea was simple — enlist Tess's 1.5 million followers in helping her choose the hairstyle she would ultimately wear to a social event. Styled by a Sebastian Professional stylist at Coty headquarters, the process was filmed and edited into a short instructional video. The final look was posted as a static image on Tess’s Instagram page and garnered over 20,000 likes and comments.