The Fallout: A Real-World Cybersecurity Story
To bring awareness to Lenovo’s new suite of cybersecurity offerings called ThinkShield, we created a 3-part docuseries that takes viewers behind the scenes of one of the most devastating corporate cyberattacks of our time — the infamous 2014 Sony Pictures hack. The goal for this branded content series was to spark conversation around data security while helping to establish Lenovo as a credible thought-leader in the space.
OUR TARGET: IT professionals and C-Suites
After interviewing many IT professionals, we uncovered that while they’re well-educated on the security challenges their organizations face, they struggle to get the approvals and budgets they need from their C-Suite. So this branded content was created to spark a dialog between the IT community and the C-Suite, positioning cyber security as a necessary investment.
THE POSITIONING: Tell the truth. Sell the truth.
The high-concept scripted content produced by our competitors was entertaining but lacked authenticity… and therefore failed to register with our IT panel. They want to understand what actually happens after a data breach, as opposed to what they’ve seen in the movies. That’s how our strategy of tell the truth, sell the truth was born. From there, we arrived at a simple, yet bold big idea.
THE BIG IDEA: Create a docuseries that takes viewers behind the scenes of one of the most notorious corporate hacks of our time.
The Fallout: A Real-World Cybersecurity Story is presented by actress and tech enthusiast, Olivia Munn, and details the most important stages of a corporate breach: The Threat, The Hack and The Aftermath. In this end, the film series went viral, igniting the conversation around data security and reminding companies how important it is to stay ahead of dangerous breaches.