We were tasked with creating video content to combat consumers’ preconceived notions about Lenovo’s new Yoga Book tablet and redirect them towards purchase. So we came up with a fresh take on a Myth Buster series designed to confidently address potential concerns, while also inspiring wavering consumers. How? By alleviating their skepticisms in a fun, disruptive and engaging way. Every time a myth is busted, we cut to a vibrant, entertaining vignette that metaphorically conveys the idea of the myth being debunked.
PAID SOCIAL & DIGITAL DISPLAY
These long form videos were used online on retailer sites like Amazon and Best Buy, while the shorter clips were used as animated banners and paid social posts retargeted to people who have expressed interest in Yoga Book.
In the end, this educational content series helped us set the record straight about how Yoga Book stacks up to the competition, while keeping people engaged through comedy and vibrant art direction that reinforces Lenovo’s unique look and feel.